Presentation is more important than you think. “Our work,” wrote Edward Gibbon, “is the presentation of our capabilities.”
Your book, annual report, magazine, or newsletter may be a masterpiece of fine writing, filled with fascinating information. But if it’s not presented in a manner that is both inviting and tasteful, it simply won’t find its audience.
If your report is hard to read, or its layout is boring, people simply won’t read it.
If your brochure or ad isn’t attention-getting—in the right way, that is—your audience will simply pass you by.
Each publication is viewed with an eye toward both the intended readership and the nature of the material presented. I then develop a design that will enhance that material and make it attractive and involving. I select typefaces that reflect the tone of the publication, and make judicious use of white space, creating pages that are both pleasing to the eye and easy to read.
All of the design and layout work is done with the latest Adobe Creative Cloud software, compatible with any print house or service bureau. And if you are unaccustomed to dealing with printers—or simply don’t care to be bothered—I’ll be glad to do it for you.
Need a dramatic book cover? Let me design it for you. Publishing a quarterly journal? We understand everything that goes into it, and will work with your editorial staff to make a smooth transition to print. Magazines, newsletters, company brochures, meeting booklets, sales flyers—whether you want buttoned-down corporate, popular, whimsical, or decidedly artistic, we can do it all.
You Need More than Mere Eye-Candy
In the field of desktop publishing and publication design and layout, we have over a decade of experience, with very satisfied clients.
“I have thoroughly enjoyed working with Craig for the past fifteen years. His activities for our association have been extensive and varied through the years—layout and design of our quarterly journal, large compendiums, and meeting brochures, as well as the design of a web page. I can always count on Craig for creative ideas, timely service, and an impressive finished project. He is the most reliable part of my production process, not to mention the most fun!”
—Lia Parisien, Senior Project Manager
The Environmental Council of the States
Many of my clients are small companies who publish their own books. We create the design, do the layout, and coordinate everything with the printer to make sure the printed version looks as nice as they initially envisioned it.
Other clients hire us to get their corporate newsletter or journal from Word doc to paper, with a minimum of fuss. They need someone who is creative, with an eye for good design. Someone reliable, one who can hit deadlines. We’re that someone.
I have a strong artistic sensibility, and while I’m not an illustrator, I will work with your photos or illustrations, manipulating them to produce the effects you want. Or I can help you find images that convey what you want to say.
Whether it’s the design and layout of your monthly newsletter, your quarterly magazine, your annual report, or your once-in-a-lifetime book, we can do the job.