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It's the one thing you can't do without anymore
Natalie Sequera, a spokeswoman for Claris Corporation, puts it this way: If you do it right, a website can enhance your company's image, build customer loyalty, and get information to customers and potential customers quickly and cheaply. If you have a website, it makes your small business look big. Every website tells a story. And every aspect of that website—its feel and flow, its visual impact, its content—will determine how your visitors, your "readers," respond to that story. A question of balanceWeb design is tricky. You want to take advantage of the latest bells
and whistles, How do you make it accessible for them while still being sophisticated and up-to-date? How do you balance the desire for a page to be attractive, even eye-catching, with the need not to have a hundred things blinking at once and distracting the reader from your message? There are a number of approaches, from making a simpler website that is accessible to everyone, to creating make multiple versions of your website, aimed at different audiences who have different modem speeds and different browsers.
Whatever approach you take, Smithcraft can help you project an image of professionalism and quality. We work with the subtle balance between craft and art. Telling your storyDynamic HTML. Cascading Style Sheets. Java. Flash. RealMedia. These are all elements in our bag of tricks. But so is the careful expression of who you are and the message you want to convey. The story that is told can be one of professional effectiveness, of quality and grace—or of something quite the opposite. Best of all, as writers and editors we can create the text for your web pages from your notes, so you don't have to do all the hard work. Or we can take what others have written and really make the words sing. Experts in the field of online publishingWe can make your previously formatted literature—sales brochures, annual reports, journal reprints, spec sheets, even complete books—available to anyone with a computer, anywhere in the world. With Adobe's PDF technology, you're able to reach an international audience instantaneously. Not only that, online publishing is extraordinarily economical, and allows for easy revision of your publications whenever the need arises. If your documents have not yet been published, we can even do the design and layout for you. Let's say you have a book that you created in Word or WordPerfect. We can create a handsome design for it, lay out each of the pages, and send it to a print house for you. While it's there, we can convert the first chapter to PDF, and post it on your website so readers can get a taste—then sweep them off to your order page. By the time the book is back from the printer, you'll have orders to fulfill! CertificationsSmithcraft is a proud member in good standing of both the HTML Writers Guild and the International Webmasters Association.
Why go anywhere else?We can even register your domain name for you, and set you up with a web hosting plan if you don't already have space for your website. So, when it's time to craft your organization's Web presence, let us be your smiths. Next on our tour: our publication design
and layout services. |
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Entire website copyright © 2002 by Craig R. Smith / Smithcraft, and may not be used without written permission. All rights reserved. |
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hese
days, every organization needs an Internet presence. Whether you're
a business or a non-profit, whether you're seeking to make your services
known, expand your client base, or disseminate vital information, a
dynamic website is your best tool. 
but
you need to respect the fact that a lot of folks out there are still
using older browsers or slower modems. 
